The Hunt is ON!

The other week, I was flicking through TV channels and caught an interview with a professional matchmaker in the US, Rachel Greenwald, and I wrote about it in my latest column for Sayidaty magazine (April 2010 issue). I was a combination of outraged and amused by what she had to say and so I thought I'd write about it on my blog as well.

So, Greenwald wrote the self-help book, Find a Husband After 35 Using What I Learned at Harvard Business School, (yes, that is the real title) and although I am no fan of self-help books, I decided to check it out - for research purposes of course! In the book, she writes about ‘The Program,’ a 15-step guide on how to find a ‘wonderful mate.’ Readers, however, are warned that the road to finding Mr. Wonderful is arduous and pricey so she recommends having a special find-a-husband checking account. Hmmm ... Prada bag or husband finding fund? Decisions, decisions, decisions!

Okay, so I should admit at this point that I have not actually read the book. I did head out to the bookstore to find it, but here in Beirut, such desperate measures are apparently not in-demand, despite the supposed ratio of one man to every five women. Anyway, a little more research led me to an online article by The Observer, in which the 15 steps of Greenwald’s husband-hunting tips post-35 are listed (results guaranteed in one year to 18 months).

So bring out your checklist and get ready for the hunt!

1. Marketing focus: make sure you really want to find a husband
Check.

2. Marketing support: seek the help of a best friend
Check.

3. Packaging: improve your appearance and always look your best
Look good to attract guys?? No way! SHOCKER! I had absolutely no idea. Thank goodness for these totally not obvious tips!

4. Market expansion: hunt for a man in as many places as possible
Do I need a spear? Or will a club suffice?

5. Branding: show what makes you stand out from the crowd
Although I’m completely anti-smoking, maybe I could borrow the slogan from Camel cigarettes: ‘Anissa – Where a man belongs.’

6. Advertising: Ask anyone if they know of a possible date
Readers, I’m depending you – email me!

7. Online marketing: use an online dating service
Maybe it’ll be more effective if I just get ‘Marry Me’ tattooed on my forehead.

8. Guerrilla marketing: get out of the daily grind
I guess I could take up pole dancing.

9. Niche marketing: ask your married friends if they know any suitable men
Well, I suppose I could live with the nickname Ms Desperado.

10. Telemarketing: call everyone you know and ask about possible dates
See above. 

11. Mass marketing: think of everywhere you might meet men and try them all each week
Yes! My night vision goggles will finally come in handy!

12. Event marketing: throw a party and invite single men and friends who can bring some
If I knew that many single men, I wouldn’t need this program.

13. Product life cycle: if it’s not working, take a break to recharge your batteries
If only I were the Energizer Bunny, then I could keep going and going and going and going and going ...

14. Quarterly performance review: take a hard look at why you’re still single
Uhm, because this ‘program’ sucks.

15. Exit strategy: how to decide if you are going to dump him or marry him
What helpful advice! A conclusion I could never have come up with on my own. Let's see, I think I'll dump him ... no marry him ... no dump him ... no marry him then dump him then marry him again ... or... I DON'T KNOW. TOO MANY CHOICES. SO COMPLICATED. HEAD GOING TO EXPLODE!

Obviously, the above program is not for me. Perhaps I’m too cynical, or maybe I’m missing the point, but you never know, dear readers, you could have better luck. Happy hunting!